Design messages for their intended audiences
A communications or public relations position abroad requires an understanding of whom the organisation addresses: journalists, employees, partners or institutions. Select press releases, briefing materials or events whose objectives, constraints and your own contribution you can explain, obtaining any necessary permission before sharing the content or reporting its results to a prospective employer.
Writing ability and sensitive situations
Writing quality in the working language deserves particular attention, especially when adapting a message without changing its meaning. Ask about spokespersons, approvals and crisis arrangements; clarify whether your experience involves media relations, internal communications or reputation management, since these responsibilities are distinct and an employer may require depth in a particular area.